Alberu, creative copywriting, digital strategy and content creation from Bracelona
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e-PR

Oakley #CantStop Challenge


A PR campaign in Social Media with a sports event as the final culmination for which I created the concept and the storytelling that involved a celebrity feud.

There is a more detailed article in my Blog.

Here are the cold numbers:

- 10,000,000 total impressions

- 2.5 million video views

-1.47 million digital interactions

- More than 6000 comments and 400 actions.

- Presented in more than 70 media channels.

You can see the history of this campaign here

albert calsina