Oakley #CantStop Challenge
A PR campaign in Social Media with a sports event as the final culmination for which I created the concept and the storytelling that involved a celebrity feud.
There is a more detailed article in my Blog.
Here are the cold numbers:
- 10,000,000 total impressions
- 2.5 million video views
-1.47 million digital interactions
- More than 6000 comments and 400 actions.
- Presented in more than 70 media channels.
You can see the history of this campaign here