Alberu, creative copywriting, digital strategy and content creation from Bracelona
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Branded Content

Ben & Jerry's

Awareness through content.

In 2016 and 2017 I developed PopUpGardens and Green City campaigns for Ben & Jerrys. These campaigns consisted of itinerant actions and content on social media conceived to align with the social mission of the brand: Combat global warming.

With this campaign the agency won Silver for the best content at Best Awards.

I leave some of the contents of this campaign.

albert calsina