Creating a brand’s Youtube channel
Strategy and content for Spain’s No. 1 paint brand . The objective was to relaunch the channel. I defined the structure and style of the channel, wrote the pilot scripts and supervised the production.
For the re-launch we look for 2 brand youtubers: Dase and Coral, selected among several candidates to become the visible faces of the brand. None of the 2 had previous experience as youtuber so part of our job was to train them in that aspect.
We are currently producing content for this channel. To date, the contents consist of several episodes, each with different projects that teach us how to use the products of the brand and sometimes even with guests youtubers or awarded customers. To date, the videos we produced on the channel have been viewed 500,000 times.
I leave you with some of those videos.